Status from Internet and Mobile
english/português
The number of brazilians with broadband access have grown 53% in one year, reaching 18,3 million active residential users, that have accessed the web at least once a month.
SOURCE: Ibope/NetRatings.
Allow a higher trademark exposition than TV or journal. The average exposition time for an advergame is 5 to 30 minutes (the traditional media has an average of 30 to 60 seconds).
SOURCE: Advertising Age.
From the 7 million internet game users, 90% of them are challenged by a friend in the game, and try to raise the score. A user play an advergame for an average of 3 times.
A publicidade em jogos para download cresceu mais de 120% em 2007 e deve movimentar R$5,5 bilhões até 2011.
FONTE: Real Networks.
In 2007, Brazil have reached 105 million mobile owners.
SOURCE: Anatel.
Users with more than 54 years stay connected to the web for a longer time than TV.
SOURCE: ITCU.
