What the games can do for you?
english/português
See some info about the different groups of players:
Raise the number of users and it`s visit time for your website, generating a better perception over your company's image, trademark, product or service.
Can be used as a data collector tool, orientating the companies on how to supply personalized products and services for each client.
Are a new tendency as marketing tool where companies communicate with their target, being used as an alternative to the traditional media.
Allow a higher trademark exposition than TV or journal. The average exposition time for an advergame is 5 to 30 minutes (the traditional media has an average of 30 to 60 seconds).
SOURCE: Advertising Age.
Allow the company to train it's team of workers in a interactive form. They learn more than using traditional methods.
It is possible to train a team to operate expensive equipment without using them with a simulator-game for all the process.
The company don't need to spend on transportation for training centers, allowing them to be trained at their own computer.
