Who plays?
english/português
Nowadays women are playing more casual games than men. They represent 71% of the users.
SOURCE: Trymedia Network.
The most popular women game's are: jigsaw, words, cards and simulator. Women represent the largest growing category in number of access on casual games.
At home and during the work, men connects to on-line games to have fun and relax every day. Users from 45 to 54 years navigate on the web an average of 16 hours and 47 minutes/month.
SOURCE: IDC e RKM Research.
37% of casual players are between 35 and 49 years old, and 28% between 50 and 60 years old.
SOURCE: Trymedia Network.
Imagine Play create games that atracts the interest of male players. Their most popular games are: sports and card games.
The internet is becoming the main source of information and communication for today's youth. For users from 15 to 24 years old in Brazil, TV is more associated to negative concepts as “inconvenient” and “boring”. By the other side, they consider the web as “fun” and “necessary”.
SOURCE: IDC e RKM Research.
Teenagers from 12 to 17 years stay connected for an average of 28 hours and 30 minutes/monthy.
SOURCE: IDC,RKM Research e IBGE.
The preferential game categories are: platform, action, sports and puzzle games.
More than 1,5 million Brazilian children from 6 to 11 years old access the internet. 53,01% are attracted by interactive communication environments. They spend an average of 15 hours and 26 minutes per month.
SOURCE: Ibope/NetRatings.
